Harnessing the Latin American spirit.
Campaign: Food With Heart
Client: Nestlé
Product: Nature’s Heart
Services: Strategy, Concept, Design, Video Production, Photography, Website.
Creating the positioning and integrated launch campaign of Nestlé nourishment brand Nature’s Heart.
Standout storytelling
Unleashing true Latino spirit to show off the real ingredients found jam-packed into every bag of Nature’s Heart. Our packaging design is a window for consumers to see the hand-picked all-natural and wholesome mix of ingredients which were all still super tasty. Unpacking each nutritious ingredient one at a time through super slow-motion techniques, all set within a Latin American backdrop. The integrated campaign spanned video, digital, press and social media with the consistent bloodline being a vibrant Latino spirit.
Standup results
Following the initial launch campaign, Nature’s Heart has seen a 340% increase in sales, which included an additional 13 new retail national customers.
